Video Never Sleeps:
The B2B Video Marketing Storytelling Course
FOR COMPANIES WHO WANT TO LEARN VIDEO MARKETING AND HUMANIZE THEIR COMPANY
Simple, Step-By-Step,
B2B Video Marketing Course
Learn strategies you can IMMEDIATELY implement
and easily set yourself apart!
Video is NOT overwhelming
Video is NOT complicated
Video is NOT expensive
IF YOU KNOW HOW TO LEVERAGE IT…
PLAY THE VIDEO BELOW TO LEARN MORE!
Video is not as complicated and cumbersome as you think
IF YOU HAVE THE RIGHT TOOLS AND KNOWLEDGE
Creative agencies, especially video agencies, want you to believe that video production is overwhelming and super complicated so they can charge a ton. We’re here to tell you it’s not. Through this course you will be equipped with easy, straight forward tools to create content and distribute properly. If you are willing to learn and progress, this course will completely revitalize your company’s ROI.
Course Outline
Segment 1
Introduction (foundation of the secret humanization formula and why it is vital for B2B companies)
Buy In Mindset (importance of content mentality shift within company)
Storytelling as an Art and a Science (breaking down the steps fo tell a powerful and captivating story)
Segment 2
Content Type (organic vs. paid traffic content)
Difference between Branded & Commercial content (how messaging is used to target a specific audiences)
BONUS (EXPERT GUEST): How to be your best self on camera tutorial taught by a world class public speaker
Segment 3
Gear and How to Use It (gear tiers starting with a smartphone, includes instructional drone flying)
Content Capture (including Stock Footage & Explainer Videos) (how to use different cameras & footage for specific purposes)
Segment 4
Interviewing and the Art of Eliciting Emotion (the secrets to getting someone to pour their emotions out on camera)
Hyper Human Content (HCC) (easy video campaigns that humanize your company and brand)
Week 5
Live Streaming (what it is and why you should use it)
Editing (everything there is to know about editing different campaigns and a walk through of editing apps)
BONUS (EXPERT GUEST): Learn exactly how to leverage Live Streaming/Company TV shows
Segment 6
Video Distribution (where exactly to put the videos and how)
Video Project Management (how to keep video capture, creation, and distribution on track)
BONUS (EXPERT GUEST): Sales funnel specialist outlines how to create ad campaigns and leverage social media from the video content created
YOUR INSTRUCTOR
■Behavioral Economics degree from Harvard
■Worked in marketing, media activation and consumer insights before becoming a full-time content creator and video marketing consultant
■Creates video marketing strategies and content for companies from multi-billion-dollar companies to startups
■Has always loved storytelling and have learned to harness the power in humanizing brands through visual media strategies
■My passion is to teach companies how to tell their story by humanizing their brand through video